The ESTÉE LAUDER Companies’ Breast Cancer Campaign Commemorates 25 Years

Hi BeYoutifulls 

If You have been reading my blog for a while, you know that I stand for Beauty that makes a difference and as always say – Shines Light on Light.

This is especially poignant to me as My Mom lost her Mom to Breast Cancer at a very young age. I never met my maternal Grandmother and back then there was No awareness.

We Now live in a Time when Gorgeous Brands & Artists use their platform to make a difference and I love that.


The Pink Portrait Series Shot by George Pimentel Honors the Milestone


On Wednesday, September 27th, The Estée Lauder Companies’ Breast Cancer Campaign honored their 25th anniversary with The Pink Cocktail Party. The event was hosted by Mr. William P. Lauder, Executive Chairman, The Estée Lauder Companies and Mr. Eric Douilhet, General Manager, The Estée Lauder Companies Canada.   


The event unveiled The Pink Portrait Series, a collection of 16 photographs shot by celebrity photographer George Pimentel, of notable Canadian personalities.  The portraits are a representation of people coming together in support of breast cancer awareness.


The Estée Lauder Companies’ Breast Cancer Campaign was founded in 1992 by William P. Lauder’s mother, the late Evelyn H. Lauder, and has since been raising awareness about the importance of breast health and funds for medical research to help find a cure. The Estée Lauder Companies’ Breast Cancer Campaign in Canada has raised over $4 million for the Breast Cancer Research Foundation (BCRF).


 So Many Beautiful portraits filled with Heart, Purpose and Passion 

Here are some of my faavourites

Amoryn Engel
My mother passed away after a gruelling battle with cancer. The first time she had
cancer, it was breast cancer. She was so strong and she fought the good fight and
was inspiring to everyone around her. Sadly, when the cancer came back many years
later, she wasn’t as lucky. It was terrible to watch the suffering and devastation. We
all felt helpless. Watching someone die certainly puts life into perspective. With
cancer so prevalent in my family (two of my mother’s sisters also had breast cancer)
I decided to have an elective double mastectomy to give myself the best chance at a
healthy happy life with my husband and two sons. We live in an incredible country
where women like myself can be proactive and make a huge difference not only in
our own lives, but in the lives of the people we love so much.”
Bryan and Sarah Baeumler
Cancer has affected almost everyone, its weight is felt across the globe.
Even if you are not a sufferer, then you probably know someone who is.
My Gramma was a breast cancer survivor, and although she made a full
recovery from a radical mastectomy and lived a full and energetic life until
she was 94, her illness had an effect on all of those around her. To help
in any way to lessen that weight on people’s shoulders is an honour.”
Sarah Baeumler


“I’ve watched people close to me whose lives have unraveled overnight
because of cancer. It knows no borders or boundaries, and it is important to
raise the awareness to help prevent it and cure it.”
Tanya Kim
“I am humbled and inspired by the courage and strength I have witnessed in
those who have fought or are fighting breast cancer with all their being. To
come to understand that being a woman is not simply about body parts but
rather finding the determination, bravery, strength, wisdom, acceptance within
all of us is truly a beautiful thing.”
Heather Ogden
“Participating in the fight against breast cancer is very important to me. This
disease touched my family directly when I watched my Aunt fight breast
cancer many years ago. Her strength and courage was inspiring and it
definitely changed her. As a mother, I can’t imagine what she went through
wondering if she would see her children grow up. I know there has been
much progress in the research and treatment for breast cancer but the
reality is that it is still something to fear. It’s important to me to bring
awareness to this cause and to make sure this is a disease that one day we
won’t have to fear anymore”
This beautiful pink ribbon means so much and continues to raise awareness!
Not Only in October
In My opinion it has become a symbol of courage, fortitude and HOPE.
As someone who is a big believer in positive thinking – HOPE is the key word here!
Over to You guys
What do You think of Breast Cancer Awareness Month?
25 Years of Awareness Wow
That’s Truly Beautiful
All Love


  1. What a great read. Thank you for sharing the story of your grand mother. Breast Cancer and all cancers affected the lives of so many. It’s amazing when companies lend their support to such worthy causes for not just a year or so but 25 years! And to have raised 4 million! This is truly touching.

    Liked by 1 person

  2. I’ll be buying one of their pink ribbon boxes. Not only has it got great products but I know £15 out of the £25 cost of the box goes to a breast cancer charity, so I feel that’s a decent donation😊 x

    Liked by 1 person

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